Gap has managed two marketing scoops within a short period. It got a Sikh model, Waris Ahluwalia, to be the face of its Holiday 2013 campaign, and when one of the hoardings was defaced it by acting against the racist attack and promptly posted the ad as its background picture on Twitter. People who wear Gap could now also wear a halo. Those who did not became potential loyalists. Are people all that easy to please, or are these gestures a great way to divert attention from dealing with the real stuff? Who buys anything only because of the models? Lady Gaga’s piss, the latest gimmick to market it as a limited edition fragrance, is a quirk. The conscience of commerce Had Gap used...
↧
